Light Bulb Moment

Hi there,

I haven't posted on this blog for a while, so I thought it was time for an update. From October 06, I met another person who was interested in the franchise. We talked (a lot), she had the agreement and even went to the bank and got a loan for the franchise - all sounded really promising.

Then out of the blue in early Feb 07, I got a call from her saying that she'd changed her mind (sound familar?). I arranged to meet her and talk it through, but her heart was set on running a coaching business, and not this one.

So, that's twice now that someone has been yah close to signing and it has fallen through at the last minute.

I was feeling quite gutted about this and then someone asked me the other day how it was going and I told them. As I was talking, I realised that most of the franchises that people buy are things that they couldn't do themselves without a significant amount of training - so they can't go off and start their own business in this field as they don't have the know-how.

My light bulb moment was realising that perhaps I haven't made my offering tight enough to make people realise that they can't do the franchise on their own.

These last couple of weeks then, I've been working on how to tighten my offering and shortly (I hope) I will relaunch the website to reflect this - watch this space!

In the meantime, I'd really welcome thoughts, comments and suggestions as to why you think potential franchisees are committed all the way through and then change their mind at the last minute - I don't know whether my assumptions above are correct, but it would be great to hear thoughts.